Salomon sponsored ultra runner, SisuGirls Ambassador, and winner of the Hardrock100 race in 2015, Anna Frost, talks about how we all can act as role models, allowing our children to find their inner sisu.
The brief from Salomon Running was simple; shoot this apparel collection for worldwide marketing and advertising. Location? Anna’s home in Dunedin New Zealand.
I still celebrate those years like a BOSS though because it was the start of an incredible journey, and the time when i learnt so many personal lessons as i grew both professionally and personally.
During the Summer of 2012 I headed with Salomon athlete Anna Frost and ambassadors Grant Guise and Matt Bixley to Mount Taranaki on a record breaking mission at 2600M.
As part of our creative process at Good People Run i’ve invested in a stunning printer for our fine art photographic prints, which are all done by hand from order to delivery. The results are really beautiful, and I love being involved with the whole journey from the photography shoot on location all the way to printing and delivery.
The 50 in 50 challenge of 50 peaks in 50 days, was the brainchild of one man – Mal Law – who lives for taking on big outdoors adventures for causes that he is passionate about. The concept was borne out of Mal’s lifelong love affair with mountains & wild places, and his more recent love affair with long-distance trail running.
As part of our on going series of inspirational runners we had the pleasure of interviewing someone who we find to be inspirational, and fantastic role model – Anna Frost.
We are super stoked to share our first in an on-going series of exclusive Anna Frost centric images by Paul