Nike and FIELD Reimagine The Treadmill Experience.

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London-based creative studio FIELD has teamed up with Nike to reimagine the future possibilities of the usually mind-numbing treadmill. Showcased in an exhibition at London’s Truman Brewery called “Force of Nature”, the treadmill uses Kinect Interaction to react to the user’s movements, translating them into brightly coloured visuals on a projection screen. Through this technology, Nike believes it can help runners to stay motivated and push themselves further. HUH Magazine.

 

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We love running! With incredible articles, people, events, photography, creativity & running centric news at your fingertips, think of Good People Run™ as your personal & positive concierge for modern running life and culture. Founded by Paul Petch.
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We love running! With incredible articles, people, events, photography, creativity & running centric news at your fingertips, think of Good People Run™ as your personal & positive concierge for modern running life and culture. Founded by Paul Petch.