Kyle Strek is the senior designer for New Balance and here are some stunning visuals of process, design, application and marketing. What a great insight into the mind of what makes running shoe designers tick!
“The In this inspired update to the wildly popular 890, the New Balance 890v2 takes “lightest” even lighter! Engineered from the ground up, this neutral trainer is a new kind of lightweight shoe, each part designed with purpose. The full ground contact outsole is just as compatible with midfoot and forefoot strikes as it is with a traditional heel strike.
Created to meet the competitive training requirements of world-class runner and Team New Balance member Andy Baddeley and Jenny Barringer Simpson.” Kyle Strek.