Anton Krupicka – Purpose.

Purpose: /ˈpərpəs/ “The reason for which something is done or created or for which something exists.” Find out what drives La Sportiva athlete Anton Krupicka in his continuous search for what it really means to live and explore in the mountains. A Storyteller Labs production.

The Nike Pro Hijab.

The Nike Pro Hijab.

The Nike Pro Hijab has been a year in the making, but its impetus can be traced much further back to Nike’s founding mission, to serve athletes, with the signature addendum: If you have a body, you’re an athlete.

A Decade – Brian Morrison and The Western States 100.

In 2006, a young Seattle ultrarunner, Brian Morrison, attempted his first Western States 100. After running for 18 hours on the second hottest day in the race’s history, he found himself in first place as he entered the historic finishing track. Unfortunately, after using all of his strength to get there, his body gave out within feet of the finish.

ATARAXIA.

ATARAXIA.

An ode to running. ATARAXIA is a short film that was born after a discussion with a good friend, Rudi. Rudi is a runner, he loves the great outdoors and running long distances.

Christchurch Hill Runner.

Christchurch Hill Runner.

Claire is a 23 year old runner studying Nutrition in Christchurch. Series of running images in the stunning Christchurch Port Hills on a barmy warm and stunning Autumn evening. The burnt forest at times really set us up for a stunning background!

How do I prevent running injuries?

How do I prevent running injuries?

One of the most frequently asked questions from my clients is “how do I prevent running injuries?”. The answer is not always straightforward, especially for athletes who are very tolerant of pain or even for newer runners who are building strength and experiencing the usual aches, pains and soreness of that process.

Perception of a Runner.

Perception of a Runner.

It is widely acknowledged that we are experiencing a participation boom in recreational running, as evidenced by the dramatic increase in the number of registered running events, from 5Ks through to marathon distances and beyond, as well as the proliferation of themed races such as Colour Run, and Tough Mudder.

Ryan Hall and Finding Balance.

Ryan Hall and Finding Balance.

I recently read an interview with Ryan Hall, arguably the fastest American distance runner, who has run a marathon in under 2:05 and a half marathon in under an hour. In the interview, Hall describes not feelings of triumph and glory one would expect from such accomplishments during his career, but of feeling crushingly tired, weak and hungry. All the time.