The 2015 ‘It’s a big world Go run it.’ ASICS’ advertising campaign has to be their most ambitious to date.
The production features runners of all ages, abilities and cultures challenging themselves on city streets, country roads, forest trails, snow, ice, and mountains – demonstrating the diversity of running and ASICS’ expert equipment.
The advert creative starts with a single runner finding a ram’s horn on a deserted city street. As he blows into the horn a beckoning call echoes through the streets. More and more runners emerge from roads, deserts, mountains and trails, gathering into running tribes. As the multitude of runners realise their achievement by reaching the summit of a giant mythical mountain, the sound of another ram’s horn echoes through the air calling them towards their next challenge.